1906 is considered the year of the foundation of the Montblanc company. On the first stages of the company’s establishment, the manufacture of time devices was out of the question. Its founders – August Eberstein, Alfred Nehemias and Claus Johannes Voss – produced pens, and the company itself at that time was called Simplo Filler Pen Company. Known all over the world the ‘Montblanc’ name and the signature star of its logo appeared in 1913. The production of high-end watches started 84 years later, in 1997. For 10 years, the brand has released five collections of top-notch timepieces – Star, Sport, Profile, Summit and TimeWalker. A bit later was launched the first women’s collection – Lady Profile. Montblanc wristwatches, still hand-assembled in Switzerland, are primarily characterized by high precision and elegant design.

The presentation of the impeccable Bvlgari collection in Shanghai gave the brand’s admirers five new models, designed in company’s traditional way, based on Bvlgari’s 100-year experience in watchmaking and 135-year in the world of high jewelry.

The Jaeger-LeCoultre manufacture was born in 1833 when Antoine LeCoultre opened a watch factory in Le Sentier. Later, his sons Benjamin, Paul and Jacques-David joined the family business. The company was rapidly developing, launching the production of chronographs, repeaters and calendars, but the real success the company experienced after the merger with the workshop Jaeger. Its founder Edmond Jaeger, a specialist in micro-technology and a talented watchmaker from France, was known primarily for the invention of the speedometer.

To celebrate the sesquicentennial anniversary of its existence, IWC brand has presented such a broad updating of its catalog that it is quite difficult to choose the best among them. Almost three dozen models were presented to admirers of high watchmaking with a predominance of blue and white in the models’ decor. A diverse choice of dials, extremely thin profile of the wristwatch case, elegant curves and high-quality straps provide the excellent design for new products.

Baume & Mercier is one of the oldest watch brands in the world. Its history dates back to 1542 when Louis-Joseph Baume invented his own watch movement. A little later, in 1610, he opened a small shop in a Swiss village Le Bois, where he sold timepieces of his own production. In 1830, brothers Louis Victor Baume and Pierre-Joseph-Celestine Baume established the company called ‘Freres Baumes’ (fr. ‘Brothers Baume’) in Western Switzerland. In a short time, the brand has won international recognition and prestigious awards, among them – the award of the Kew Observatory (now The King's Observatory) in London for the best mechanism. 

Movado is quite old and respected Swiss horology brand, as its history dates back to 1881. It was the time when Achille Ditesheim after graduation from the school of watchmaking opened his own studio in La Chaux-de-Fonds – the town which became the birthplace of numerous famous timepiece brands. At first, only six people worked for Achille. The company specialized in fashionable pocket watches, and soon enough the business progress allowed the watchmaker to expand the staff to 30 people in 1890. Seven years later, 80 masters of their craft worked for company’s benefit.

Beauty, frozen in precious stones, and the music of the time, transferred with the help of high technology – those are two aspects of the world of Van Cleef & Arpels. The heirs of two famous jewelry dynasties founded this watch producing company in 1906. 10 years after their wedding ceremony, Estelle Arpels and Alfred Van Cleef opened their first workshop and boutique in Paris. Later, three brothers of Estelle – experts-gemologists Louis, Julien and Charles joined the team. They were traveling the world and purchasing the rarest and most unique gems for future collections of accessories.

‘Keep it classy’ is actually a good advice when choosing what timepiece to wear. Minimalistic refined design of the high-end watches for ladies is one of the most attractive features of such time devices. 

Yellow has already been recognized as the most relevant color of spring 2018 and in completely different shades: from delicate creamy to neon lemon and even slightly greenish. It is time to find fashionable yellowish variations in the watchmaking universe.

The history of the Chopard brand began in 1860. That year, a young watchmaker Louis-Ulysse Chopard founded a workshop in the town of Sonville, Switzerland. The quality of Chopard high-end watches has made the company the main supplier of chronometers for the Swiss Federal Railways. The name ‘Chopard’ has become synonymous with the supreme accuracy and reliability.