From the very beginning of the company’s history, this firm attracted attention of most influential individuals and wealthy people of the high rank. It was founded in Havana in 1882. The firm produced timepieces of high-end quality fulfilling the requirements of every watch connoisseur. Such great people as Albert Einstein, Ernest Hemingway, and Winston Churchill were among the loyal customers of the brand. The prestige of the Cuervo y Sobrinos brand can be compared with the popularity of such watch manufacturers as Rolex and Patek Philippe. The most luxurious boutiques of the world sold masterpieces of the Cuervo y Sobrinos production. The famous brand was founded by the Cuervo family that possessed a watch shop in Cuba. They sold Swiss pocket watches. When Cuba became a tourist destination, high-quality prestigious timepieces earned popularity among its citizens and numerous tourists visiting this area. Then, the Cuervo family decided to start their own watch manufacturing company. As soon as the firm was opened, it began to gain its popularity due to owner’s dedication and talents. One needs to admit that Cuervo had exceptional management skills and creativity, so it is not surprising that the family business has quickly evolved into the world-famous company. In less than fifty years, the Cuervo brand made its name as the most honorable and prestigious company of Cuba. Moreover, the quality of Cuervo y Sobrinos watches was compatible with that of the most prestigious Swiss firms. The unique combination of sophisticated mechanisms and the extravagant design added notes of the exclusiveness. Cuervo y Sobrinos managed to find a niche in the market due to its easily identifiable design and the novel look. Due to its popularity among watch connoisseurs and devotees of Haute Horlogerie, this out-of-the-ordinary watchmaking company decided to expand to Europe and the New World. Soon, it opened three subsidiaries in Europe. The best precious gems were selected for brand watches in Germany. In Paris, they were prepared and polished properly, while the manufacturing itself was situated in Switzerland – the motherland of the timepieces’ craftsmanship. Nowadays, the headquarters of the honorable brand are still there, where the most professional watchmen and designers of the world transform old and vintage models of the company into up-to-date, meticulously crafted watches. Thus, contemporary masters try to follow the design of the very first collections and complement it with the latest technologies and tendencies of the contemporary watchmaking. Cuervo y Sobrinos used watches are timeless and attract the same attention of stylish people from all over the world as the brand’s new models do. The legendary watchmaking firm earned the love and respect of customers many years ago and continues to surprise its fans and devoted clients with elegant and perfect timepieces that are worth to be called masterpieces of the contemporary watchmaking. The latest models of the brand are not the exact copies of the old horological devices made during the golden age of the company. However, masters of the Cuervo y Sobrinos firm create them while being inspired by the magnificent philosophy and style of vintage timepieces. The distinguishing feature of every Cuervo y Sobrinos product is the balance of Latin America’s warm sun and exotic and reliable Swiss technologies.