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Longines is one of the most famous Swiss-based watch companies in the world. Established in 1982 in Saint-Imier, Switzerland, it is the oldest registered watch producer in the industry. The founder of the company, Auguste Agassiz, could not even imagine that his small business would develop into one of the most famous brands of Haute Horlogerie. His business was initially no more than a home-based watch production. Hired workers had produced timepieces in different locations before Agassiz’s successor, Ernest Francillon realized that this approach was unproductive. Therefore, he established a large factory, thus building the basis of the company that we know today. In 1987, the brand began manufacturing chronographs, while latter collections also included aviator watches and various cockpit instruments. Longines watches were so popular that owners had to register a trademark to protect customers from counterfeits. Thus, the famous winged hourglass logo emerged in 1890 and became a distinguishing feature of all brand’s products created ever since. Longines has always been characterized by the desire to keep up with the tendencies, and it has introduced many innovations that changed the word of watch manufacturing. For example, in 1912, the brand produced its first automatic timekeeping device, which was highly valued by experts and connoisseurs. At the beginning of the 20th century, Longines produces the first pendant women’s watch, as well as the first watch for men that eventually displaced old-fashioned and inconvenient pocket watches. In 1945, the company presented its first watch with automatic winding, a mechanism that would become the basis for many outstanding models produced by the Swiss brand. The middle of the 20th century is also marked by the introduction of the quartz clock that strengthened the company’s reputation. During the past decades, the brand introduced both electronic and mechanical timepieces, all boasting exceptional quality and accuracy. Due to its unfailing quality, the brand has been the official timekeeper of aviators and sportspeople, which made the company even more popular on the international level. Watchmen creating Longines high-precision timepieces and instruments have acquired valuable skills that they later applied in manufacturing simple models for everyday use. As a result, even the simplest Longines models have excellent quality and can serve for years due to their durable and accurate mechanisms and high-quality materials. Numerous celebrities have been invited to promote Longines products and attract the wider public’s attention to these masterpieces. Among the most famous brand’s ambassadors are Kate Winslet, Aishwarya Rai, Andre Agassi, and others. There are several main features that characterize all new and pre-owned Longines watches. Thus, they all feature accurate, Swiss-made movement that ensures the perfect measurement of time. All cases and dials are designed with the utmost care and attention to details, so you won’t find any flaws in these masterpieces. Besides, the company uses only high-quality materials like stainless steel, gold, platinum, leather, etc., which make these watches much more than ordinary accessories. Longines used watches from the old collections are especially rare and valued by watch connoisseurs, so do not miss the chance to buy one of these timepieces at Midtown Watch.

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